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Entrepreneur Roadmap

Starting a business in Southeast Texas comes with unique opportunities and challenges that generic business advice just doesn't cover. This 4-week course gives you the practical steps, local connections, and region-specific insights you need to turn your business idea into a launch-ready plan that actually works in our market.

Course Name:  Entrepreneur Roadmap: Starting a Business in Southeast Texas
Instructor: Michelle LaRose
Fee: $150 

No upcoming courses. To request a class, please email workforce@lsco.edu.
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1. Discover Your Why and Vision (45 minutes)

鈼 Identify your motivations for starting a business

鈼 Define your vision and mission

鈼 Values alignment exercise

2. Market Research & Business Refinement (45 minutes)

鈼 Southeast Texas market analysis

鈼 Feasibility assessment

鈼 Value proposition development

3. Legal & Financial Foundations (75 minutes)

鈼 DBA and LLC processes

鈼 Permits and regulations

鈼 Basic financial planning and setup

1. Brand Building Essentials (60 minutes)

鈼 Website and online presence basics

鈼 Visual identity fundamentals

鈼 Social media strategy

2. Marketing Fundamentals (60 minutes)

鈼 Local marketing strategies

鈼 Content planning

鈼 Email marketing basics

3. Networking & Relationships (45 minutes)

鈼 Local networking opportunities

鈼 Finding mentors

鈼 Building partnerships

1. Location & Operations (60 minutes)

鈼 Location considerations

鈼 Lease negotiations

鈼 Operations management

2. Growth Planning (60 minutes)

鈼 Hiring basics

鈼 Scaling strategies

鈼 Systems development

3. Challenge Management (45 minutes)

鈼 Common business obstacles

鈼 Problem-solving strategies

鈼 Tech tools and solutions

1. Business Organization (45 minutes)

鈼 Workflow design

鈼 KPI tracking

鈼 Time management

2. Customer Relationships (45 minutes)

鈼 Client retention strategies

鈼 Loyalty programs

鈼 Community building3. Southeast Texas Resources (45 minutes)

鈼 Local support networks

鈼 Funding opportunities

鈼 Growth resources

What You鈥檒l Master

  • Business Foundation and Legal Setup
  • Marketing and Brand Building
  • Growth & Operations Strategy
  • Local Network Development
  • Southeast Texas Market Analysis

Course Features Include:

  • Expert Guest Speakers
  • Interactive Workshop Sessions
  • Actionable Weekly Plans
  • Small Group Environment 

Next Steps